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Product Launch Success Tips

We know to stay current in e-commerce, there has to be new products.   This can be a great way to scale your business- whether its seasonal, trending, or just giving your consumers more of what they love, creating new products equates to more sales, and brings in new customers and more traffic to your site.   Let’s make the most of it, shall we? 1.) Choose designs Trends Seasonal New style New colors New Prints Whether it’s one new product or a series (5-10) of new products, there has to be a clear plan. Make sure if its a collection, that its cohesive. Don’t just toss a handful of new junk together just because. 2.) Seek out collabs/Schedule shoot...

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Hitting 10k on Instagram

There is a certain bravado once that 10k hits your profile. You want to dance. You want to shout. You feel so tall.   But really, it’s just a number….   The benefit of having 10k+ followers on Instagram includes: -linking in stories -looking cool Wow! That’s it?! Yup! Sorry to burst your bubble.   First things first. If you are here just to be cool- there’s the door. I’m sure you can pay for some super likes an get to 10k quickly if that’s your game. If you are here to truly maximize what you can get from Instagram, stick around. You’ve got a lot to learn, young grasshopper. And please, say this with me before we even continue:...

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Top 10 tips for 2018

Christmas is over and you’ve enjoyed a bit of respite. Tax forms are coming to mind along with a new game plan. Don’t stress just yet. We’ve assembled the top 10 tips to start 2018 off right!   1.) Automate AS MUCH AS YOU CAN Instagram growth/engagement can be automated using this service Schedule out your Facebook business posts (we mix new products, customer photos, reviews and viral content out per month) Schedule out your e-mail marketing (we send 3-5 emails/week and automate this weekly) If you use small windows to schedule these things out in bulk, it’ll free up your time for something else- & time is $$! 2.) Get to know some  peeps. Get out of your bubble....

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Are you using Instagram correctly?

Odds are, you haven’t even scratched the surface. Don’t I always have your back!? Let’s sort this mess out, shall we!? If you run an e-commerce store, you know that in 2017, Instagram is likely the main source of your traffic. Check out the stats for Thebabybirdboutique   So now that we know Instagram gets a gold star for bringing customers into the door; How do we find more customers? How do we get them excited about every single thing we post? How do we keep them engaged? How do we ensure what we are giving them is going to keep them around?   Let’s play a hypothetical game. You are starting a new business and just created your Instagram....

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BFCM

The dust has settled, the payouts are done. So- How did you fair? Was BFCM a hit or a miss for you? The Baby Bird Boutique always loves mixing sales and promotions up to give a good indicator of the behavior of their customers in that moment. Oddly enough, what worked in 2016 was a BUST when replicated this year. The #1 thing to remember is to BE FLEXIBLE if you notice something isn’t working out! Last year, THEBBB made ALL Rompers $15! Results? $1692 in sales in mere hours!  This year, they tried the same sale and only raked in $381! What gives? The behavior of their customer base noticed that there was a 50% off sale coming later...

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