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Why do you do business?

We interviewed Ruth Rau with her new passion, The Inner Joy Project. Check out the interview here.      Read below to learn a bit more about Ruth.  I believe that each of us was made for a specific purpose.  No one else lived your life, shared your experiences, thought your thoughts in quite the same way that you do.  There is something unique and beautiful inside of you that the world needs you to share.    It is difficult to make the space in our lives to find that purpose, isn't it?  To put a name to it, to really dig in deep and nourish it.  Believe me, I know.  I started my handmade business making scarves and jewelry. ...

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How To: Digital Flatlay

Wanna know how to make a digital flatlay? Fill up your cup, sit down and take notes. LET'S DO THIS!  *To learn a cool trick for using digital flatlays, Read this.    Pic of apps Android users. Eraser and photo layer are your go to for flat lays in app.Download them BOTH. then surf Instagram for your favorite items. My favorite is River babe threads. We rep for her and she puts most of her items on a white clear back ground which makes it easier for this app.I even Google image things when I can't find any. THEN you open eraser first. (Be sure to save all images you could possibly want for a flat lay at that time so...

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Secret Networking Weapon

Sometimes fails end up wins.  Recently, The Baby Bird Boutique collaborated with five moms in anticipation for a major product launch. The deadline came and went, and no pictures surfaced. Instead of rolling over, Dorie took matters into her own hands and tried something "scrappy".    She challenged her team to design digital flatlays of the item.    They were to pair the item with any other accessories (encouraged to incorporate as many small businesses as possible), post the flatlay on instagram using a specific hashtag by a deadline. Dorie then grabbed one flatlay per account, created an album in Facebook group (VIP) *She also created a story highlight for them all* and gave a 24hour period for voting.  This...

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Cutting Costs

Hey Everyone!  I feel like I've been holding out forever on this great post. Cutting costs is one of the easiest ways to ensure your business runs smoothly. It'll squeeze you to work within your means, teach you to respect the profit you make and the value of the dollar, and be able to help ease those hard times of e-commerce.  Let's dive in:  1.) SHIPPING *  Find cheaper rates.  If you are going in person, or even using a generic platform, you're throwing money away. Platforms like Paypal & Shipstation will give you deep discounts.  *Combine shipping if possible If you have a high volume store with an abundance of repeat customers, offer a small refund for combining their...

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The cost of doing business

Do you know your operational costs?    Odds are you just answered, "What?"  Let's just break this down simply. If you don't know every single penny spent on your business per month, you are essentially already out of business.   Don't worry! Let's just work this out and get you back on track. Ready? This is the part that sucks. Like- really sucks!  You need to list out every single expense for your business. Just when you think you're done, go and do it again. There is always something you are forgetting. Think about annual costs (domains, website hosting fees, software, etc)  Don't worry! We will wait.  Once this part is over, life gets better.  A lot of what you're doing...

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