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Text Marketing

Wanna bring in at least 10% more income and tap into the easiest way to market? Then it's time to add SMS Marketing into your strategy. We will break this down so it isn't one more scary thing to learn. Instead, you'll find it's your easiest task bringing forth the biggest return on your time and money. Ready? 1.) We should really call this step 0- If you don't already have Shopify, I don't even know what you're doing. This alone is worth paying the $29/mo for a website. Seriously. Click here for a two week trial.  2.) Go check out the Shopify app store and grab this app. Sure, there are others, and you are welcome to try them, but...

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Cutting Costs

Hey Everyone!  I feel like I've been holding out forever on this great post. Cutting costs is one of the easiest ways to ensure your business runs smoothly. It'll squeeze you to work within your means, teach you to respect the profit you make and the value of the dollar, and be able to help ease those hard times of e-commerce.  Let's dive in:  1.) SHIPPING *  Find cheaper rates.  If you are going in person, or even using a generic platform, you're throwing money away. Platforms like Paypal & Shipstation will give you deep discounts.  *Combine shipping if possible If you have a high volume store with an abundance of repeat customers, offer a small refund for combining their...

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The cost of doing business

Do you know your operational costs?    Odds are you just answered, "What?"  Let's just break this down simply. If you don't know every single penny spent on your business per month, you are essentially already out of business.   Don't worry! Let's just work this out and get you back on track. Ready? This is the part that sucks. Like- really sucks!  You need to list out every single expense for your business. Just when you think you're done, go and do it again. There is always something you are forgetting. Think about annual costs (domains, website hosting fees, software, etc)  Don't worry! We will wait.  Once this part is over, life gets better.  A lot of what you're doing...

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Hitting 10k on Instagram

There is a certain bravado once that 10k hits your profile. You want to dance. You want to shout. You feel so tall.   But really, it’s just a number….   The benefit of having 10k+ followers on Instagram includes: -linking in stories -looking cool Wow! That’s it?! Yup! Sorry to burst your bubble.   First things first. If you are here just to be cool- there’s the door. I’m sure you can pay for some super likes an get to 10k quickly if that’s your game. If you are here to truly maximize what you can get from Instagram, stick around. You’ve got a lot to learn, young grasshopper. And please, say this with me before we even continue:...

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