Get paid to post the damn videos you never wanted!
Head to your Professional Dashboard which can be found at the top of your creator/business account, or by heading to the top right, clicking the three horizontal lines and going into settings->creator.
Click on the little gift box that says bonuses, or if you've never been eligible for them before, this will be the spot where you'll see it prompt.
*You'll need to ensure that in your settings, under "creator" make sure that you've gone into monetization and enrolled for eligibility.
Once you click "Bonuses" you'll see this screen:
I need you to hear me. If you take nothing else from this post,
SET A REMINDER/ALARM IN YOUR PHONE FOR THIS DAY OF THE MONTH EVERY SINGLE MONTH!
Instagram isn't just going to auto-enroll you for the rest of your account's life. You'll have to repeat these steps every single month to ensure you're enrolled for that month's eligibility.
NOW! Get ready to profit off of making that video content you hate so much. Yes, even the 5 second pics as reels count!
A few Pro-Tips from someone who's participated in the Reels Bonus for an entire quarter now:
They won't automatically qualify a drafted reel!
Listen, It's Instagram we're talking about here. If they make you enroll in the program monthly, you should have already assumed they weren't going to automatically apply the bonus on every video you post.
Don't worry. I've got you!
If you have reels drafted, once you go to post them, head into the last page of the publisher that looks like this:
See right above the Share button where it says "Bonuses"? CLICK IT!
It'll default to "None" but we work together and we're smarter than that, Meta! Go on ahead and click "Reels Play". Bonus perk, it'll also show you the amount you're at for the month without having to go into settings.
Make sure you remember to do this every time you post a drafted reel so you don't leave money in Zuck's pockets. Wouldn't wanna do that!
I've noticed a few shady things about the payouts since enrolling. The first few videos you post are going to score you a lot more income, then as you make it through the month, it'll slow down. My first month, the first four videos averaged $35 a video despite all three having varying views.
I believe your first month sets a benchmark of views they are willing to pay to you. You'll notice below in my payouts that I never exceed a certain threshold even when one of my reels goes "viral" (10K+ views)
They seem to pay me an average of .0025/view now that three months of analytics has compiled.
Either way, I'll take my single Benjamin to the bank and say, "Thanks Zaddy"
Below are my monthly payouts. I started the reels bonus in May, so below you'll see May, June and July. Notice the payouts got smaller.
Payouts happen on a very weird payout schedule that they "try" and explain here. I just know that they close my month on the 24th and I get my payout in the middle of the month. (Typically 13-15th)
Please don't overthink reels. If you decide you're gonna jump on the hamster wheel, make sure you're getting a little change for it!
If you don't see the bonus reels currently available to you, check out this landing page from Meta.